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If you’ve built your business on Facebook, Instagram, or WhatsApp, this one’s for you.
You might’ve heard that Meta (the company behind these platforms) is currently in a big legal battle with the U.S. government. But what does that mean? And why should someone like you, a creator, small business owner, or digital entrepreneur care? The U.S. Federal Trade Commission (FTC) is suing Meta.
They’re saying that Meta became too powerful by buying out its competition, namely Instagram and WhatsApp, and that this hurts other businesses and limits choices for consumers.The trial officially started on April 14, 2025, in Washington, D.C., and is expected to last for several weeks. Meta’s CEO, Mark Zuckerberg, has already testified.
You can read my previous article Why the FTC Is Suing Facebook, and What It Has to Do with AT&T’s Past Monopoly.
Why Is This a Big Deal?
Right now, Meta owns three of the most-used platforms in the world:
- Facebook (used for business pages, ads, and communities)
- Instagram (used for visual branding, influencer marketing, and product discovery)
- WhatsApp (used for customer service, messaging, and business communication)
Millions of businesses rely on these platforms to:
- Sell products
- Build communities
- Share content
- Talk to customers
- Run ads
If anything major changes as a result of this trial, like Meta being forced to break up, change its business model, or adjust how it runs ads and algorithms, it could affect how you do business online.
What Could Happen?
This trial could lead to:
- More rules on how Meta operates
- A breakup of the company (like making Instagram and WhatsApp separate again)
- New opportunities for smaller competitors to grow
- Changes to advertising, messaging, or even the way content is shown
That means the systems you’ve grown used to, like boosting posts, running ads, or using IG Reels to promote your brand, might look very different in the near future.
What Should You Do Now?
- Stay informed.
This is your digital neighborhood, we’re talking about the streets your customers walk through. Know what’s changing. - Diversify where you show up.
Don’t put all your eggs in one platform’s basket. Build an email list, launch your own website, and consider diversifying across channels like YouTube, LinkedIn, or even TikTok, though be mindful, TikTok is facing its own legal heat right now. - Watch how this unfolds.
Meta’s trial could be a turning point for the internet. If you’re a creator or business owner, you want to be ahead of the curve, not playing catch-up.
You don’t need to panic, but you do need to pay attention.
This trial isn’t just about a tech giant getting a slap on the wrist. It’s about the future of digital business. If Meta has to change how it operates, then every creator and entrepreneur who relies on it will need to adjust too.
I’ll be keeping an eye on every twist and turn, so stay tuned for updates right here.
AQ'S Corner 
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