In 2015, I wrote a very long winded article in regards to what different generations were facing in the economy. I still think there is a lot of work to be done with how we approach Baby Boomers and Older Generation X’ers.
Without giving too many details, as a new Founder i’m looking to make everything I do Baby Boomer and Generation X inclusive. Which means I am looking to and have been marketing to both baby boomers and generation x’ers.
This does not mean that I am excluding any particular generation, it just means i’m making it my business to market to generations others are leaving behind.
Some people say I have my work cut out for me, I say, “That’s the point”!